TESTIMONIALS
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HEART GROWN WILD | HERBAL SKIN + BODY CARE
“I have had the privilege of working with Caitlin since the early days of my business as lead buyer at one of my first wholesale accounts. As a solopreneur just starting out, having Caitlin as a point of contact was a breath of fresh air! She had a genuine, warm, rooted presence, and what I learned from her during that time was pivotal in my early years. I always felt she was looking out for the best interest of me and my rapidly budding herbal business. I have trusted her guidance ever since. Her approach is honest, thoughtful and empowering. When she shifted into the role of Soil + Spirit it was a no brainer to continue to work with her. Integrity is an important value to me, and I feel Caitlin truly embodies this in everything she does. I know when I bring something to her, she will help grow or vision it with me in a way that keeps sustainability, integrity, and social justice threaded throughout. Caitlin is an absolute gem, and I know I’m not alone when I say I’m lucky to work with her.”
— SantaLena Groves, Herbalist, Founder, Creator, Alchemist | Heart Grown Wild
THE HEALING ROSE | CBD PRODUCTS
"Caitlin has been instrumental to our success as a small, growing business. We started working with Caitlin in 2017 while she was the lead buyer at a wholesale partner of ours. We were impressed from day 1 of working with Caitlin, and immediately found her to be extremely knowledgeable and passionate about her work. Once Caitlin founded Soil & Spirit, we watched her create a trailblazing brand with carefully selected brands in her portfolio, and she has helped these brands in profound ways.
Caitlin knows how to get things done and she solves problems with ease by crafting creative, thoughtful solutions that view the issue from all angles. We are so grateful to work with Caitlin and she's been immensely valuable to our brand for so many different reasons. We couldn't recommend working with Soil & Spirit more highly!"
— Laura Beohner & Zach McInnis; President & Vice President | The Healing Rose Company
NOEL HERBALS | HOLISTIC ESTHETICIAN + NATURAL PRODUCTS RETAILER
“I've had the pleasure of knowing Caitlin for a few years. As a small business owner in the Boston/Cambridge/Somerville area, it's hard not to know Caitlin! She's extremely dedicated to helping small businesses grow. She is such a bright light for us small business owners - her dedication to helping others, attention to detail, sharing knowledge and experience, and lifting us up to our full potential is never ending. She has always been open to help in any way that she can, whether it be for a business brainstorming session, implementing an inventory tracking system or seeking out new brands for my shelves — I have complete trust that she will always guide me well. I feel very fortunate to have her in my life, and anyone who works with her should consider themselves very lucky too.“
— Shannon Curtis, Owner | Noel Herbals
cosmic sister | psychedelic + environmental feminist advocacy group
“Caitlin is an invaluable member of our Core Team in so many ways. She’s not just knowledgeable and skilled; she’s also creative, flexible, and trustworthy. Caitlin genuinely cares about what’s important to me personally and professionally. As the founder of a passion and purpose-driven advocacy brand, I especially appreciate her commitment to authenticity and kindness. Caitlin represents Cosmic Sister with wit, charm, and the type of dedication that is rare in this world. She is deeply appreciated.”
— Zoe Helene, Founder, Cosmic Sister
MEDICINE HUNTER | ETHNOBOTANIST + AUTHOR
“Caitlin Moakley is one of those rare people that you want on your team and by your side. Smart, talented, insightful and a self-starter, Caitlin learns fast, does the right thing, makes zero excuses, and comes through again and again. If every business had a Caitlin, every business would be vastly more successful. Plus she's friendly, gives more than she takes, and is a pleasure to be around. What else do you need to know?”
— Chris Kilham, Medicine Hunter
SABRINA’S GARDEN | URBAN FARMER, FLORIST, HERBALIST
"My experience with Soil and Spirit has been very beneficial for my brand. The knowledge, dedication and resourceful ideas toward prospective avenues for expansion have been extremely realistic and useful. I enjoy working with Caitlin for her down to Earth demeanor, wit and intellect that reassures you that she will help guide you to achieve your vision."
— Sabrina Pilet-Jones, Owner & Operator | Sabrina’s Garden
VIDYA LIVING | LIVING AYURVEDA BOOK
“It can be difficult to find someone who is highly organized, self-motivated, and ahead of the times. Caitlin possesses all of these qualities, and working with her has been an absolute joy. She helped me stay on track with my book launch and marketing plans, while keeping things fun and light-hearted along the way. She's a welcome asset to any team!”
— Claire Ragozzino, Founder of Vidya Living + Author of Living Ayurveda: Nourishing Body and Mind through Seasonal Recipes, Rituals, and Yoga
PUFF HERBALS | HERBAL SMOKING BLENDS
"Caitlin is one of those people where you can tell she really knows what she's doing. I first became aware of her through the Herbstalk community and I really admired the work she was doing, especially with other successful herbal businesses. So when my business was going through a big rebranding process, I knew that her expertise would be invaluable to our success. I had not much experience in wholesaling our products or managing wholesale accounts, and Caitlin helped us lay a solid foundation for thriving wholesale partnerships. We're now fully equipped and well on our way with wholesale and the financial stability that comes with that - all thanks to Caitlin!"
— Lian Bruno, CEO & Founder of Puff Herbals
CANNABIS KITCHEN | CATERING & COOKBOOKS
“Caitlin has helped me organically grow my Instagram presence while keeping an eye on my brand. She’s a joy to work with.”
— Robyn Griggs Lawrence, Cannabis Chef, Author, and Owner of Cannabis Kitchen Events
HERBSTALK | CONNECTING PEOPLE WITH PLANTS
“I joined forces with Caitlin at a time when I needed help with my business presence on social media. Caitlin stepped in, seamlessly and energetically renewing our presence & content, growing our audience, and significantly increasing engagement across the account. She also took the initiative to bring on more business partners, resulting in more financial stability for the business. On so many levels Caitlin went far above and beyond to re-invigorate and support the business, and to clarify our direction going forward. Not only is she a pleasure to work with, she is an excellent communicator, resourceful & organized, and passionate in sharing her expertise to support her clients. Collaborating with Caitlin has been one of the best decisions I've made for the business, and I am extremely grateful for her vision and skill. I am very much looking forward to consulting with her again in the future.”
— Steph Zabel, Founder of Herbstalk